about us

contact: info@dnbeapparel.com

In the streetwear game there are plenty of hot lines with great designers, but very few of them are actually saying anything.  If you think about it, your t-shirt is like a billboard, and every day you're walking around advertising something (or maybe nothing if it's a blank tee or a meaningless design) .   That advertisement says something about the person wearing it and has an affect (conscious or subconscious) on the people around him/her.  Why waste that valuable advertising space?  Why not use it to uplift the people?  In a world dominated by ignorance and negative messages/ideas, it's refreshing to see someone using that "billboard" space to advertise something positive.  For that brief moment you know that there are other people out there that have not lost their minds.  And that positive energy is infectious and magnetic.  With enough people catching on, we can start to turn this situation around.  That's positive propaganda, and that's why we're here... 

Our Mission
To promote African culture and the Black Empowerment Movement through positive propaganda.

The Brand
We firmly believe that through our products we can increase the number of socially conscious individuals around the world, and, in turn, increase their impact on the community. By serving as a visual and audio representation of the Black Empowerment Movement, our brand can help to inspire action and combat the apathy that has taken over many aspects of the Black community.

The Company
Started in 2006 by seven recent college graduates, dN|Be began with a committment to Black empowerment through fashion and entertainment. We do not view ourselves strictly as an apparel company; we are really an idea company that happens to promote our ideas via fashion and entertainment.  We are 100% Black/African owned and are committed to providing jobs in Black communities in the U.S.A. and several international locations in the name of economic empowerment. Five Percent (5%) of all proceeds go to support various non-profits that contribute to Black empowerment (click here to see our current beneficiaries).

dN|Be is now comprised of two operating companies, dN|Be Apparel and dN|Be Entertainment. Potential investors (in the apparel and/or entertainment companies) can contact us at info@dnbeapparel.com.

The Logo
Our logo, The Rankh, represents enlightenment and is a combination of two ancient Egyptian (or Kemetic for those that know better) symbols: the Eye of Ra and the Ankh. In short, The Eye of Ra symbolizes the sun and the ability to perceive that which is illuminated, and the Ankh is the symbol of life. The logo signifies a return to our roots and a return to greatness.